Direct Marketing

 

Car Advertising



British Car Advertising of the 1960s

British Car Advertising of the 1960s
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Advertisers, who once needed to promote the joys of motoring as well as the particular pleasures of the individual product, no longer needed to wonder whether the potential customer (let alone society at large) might be content with no car at all. It was during this time that the question changed from ?Do we need a car?? to ?What car shall we have?? This well-illustrated history explores the many types and trends of ads issued by both domestic car manufacturers and importers in three main sections: ?Family Marques: Engines of an Industry, ? ?Luxury and Sporting Marques: Aspiration and Escape? and ?Imported Marques: Britain Embraces the World.



Cruise O Matic: Automobile Advertising of the 1950s by Yasutoshi Ikuta,
Cruise O Matic: Automobile Advertising of the 1950s by Yasutoshi Ikuta,
The 1950s did for the cruiser what the 1990s have done for the SUV. Cars back then were faster, bigger, and more boldly styled than ever before. Sunday driving -- Cleaver-style -- in the regal family Ford, Edsel, or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reissue ora Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.



Jordan Motor Car - The Jordan Motor Car Company was founded in 1916 in Cleveland, Ohio by Edward S. Jordan, a former advertising executive from Wisconsin.

Ampère (car) - The Ampère was a French automobile built at Billancourt from 1906 to 1909. The car featured a 10/16hp four-cylinder engine driving through an electric clutch; according to the advertising material, this made for "variation of speed by electric transmission, with neither dynamo nor accumulators.

Ford Elite - ... automobile produced by the Ford Motor Company for the North American market for the 1974-1976 model years. The Elite was based on the Ford Torino, and was a two-door coupe intended to be, in the words of Ford's advertising, a "mid-size car in the Thunderbird tradition"—a more affordable personal luxury car than the Thunderbird, intended to compete with such cars as the Chevrolet Monte Carlo and the Chrysler Cordoba.

Bluebird Compartment Car (New York City Subway car) - The Bluebird, formally dubbed Compartment Car by its purchaser, the , was an advanced design PCC subway and elevated railway car used on the New York City Subway system from 1939 to 1962.



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Car Advertising - Car Advertising Jordan Motor Car - The Jordan Motor Car Company was founded in 1916 in Cleveland, Ohio by Edward S. Jordan, a former advertising executive from Wisconsin. Ampère (car) - The Ampère was a French automobile built at Billancourt from 1906 to 1909. The car featured a 10/16hp four-cylinder engine driving through an electric clutch; according to the advertising material, this made for "variation of speed by electric transmission, with neither dynamo nor accumulators. Ford Elite - ... automobile produced ...

Car Advertising - Car Advertising Start Your Own Car Wash Start generating cash by the carload! Americans love their cars. They spend billions of dollars to maintain them-and this tender-loving care includes having them washed regularly. One result has been a tremendous boom in the car wash industry. With no inventory car advertising and no costly labor, a car wash can be one of the most stable car advertising and profitable small businesses you can run. But you`ll need more than ...

Car Advertising - Car Advertising Start Your Own Car Wash Start generating cash by the carload! Americans love their cars. They spend billions of dollars to maintain them-and this tender-loving care includes having them washed regularly. One result has been a tremendous boom in the car wash industry. With no inventory car advertising and no costly labor, a car wash can be one of the most stable car advertising and profitable small businesses you can run. But you`ll need more than ...

Car Advertising - Car Advertising Start Your Own Car Wash Start generating cash by the carload! Americans love their cars. They spend billions of dollars to maintain them-and this tender-loving care includes having them washed regularly. One result has been a tremendous boom in the car wash industry. With no inventory car advertising and no costly labor, a car wash can be one of the most stable car advertising and profitable small businesses you can run. But you`ll need more than ...

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